За агенцията
Back2Rank помага на бизнеси да възстановят органичната си видимост след спад в трафика, неуспешна миграция, санкция или хакерска атака. Работим и по SEO одити, техническа оптимизация, планиране на миграции и текуща SEO подкрепа. Работим директно с бизнеси, както и с дигитални агенции, разработчици и маркетинг екипи. Партньорската ни програма позволява на агенциите да включат Back2Rank според нуждите на проекта: изцяло под тяхната марка, съвместно с техния екип или с пряко участие пред клиента. Партньорът запазва клиента и водещата роля в комуникацията. Back2Rank не се свързва с негов клиент без одобрение и не предлага допълнителни услуги зад гърба му. Всеки клиент получава достъп до Back2Rank Client Hub – портал за работния план, задачите, сроковете, одобренията, документите и комуникацията по проекта. В него са събрани още отчетите и свързаните данни от Google Search Console и Google Analytics 4. Така клиентът и екипът му могат да проследяват работата и следващите стъпки на едно място.
Експертиза
Екипът
Борислав Дончев
Изпълнителен директор
Гергана Желева
SEO Expert
Портфолио на агенцията
From 35 to Approximately 1,065 Google Reviews Across Five Locations
Overview A sports club with five locations had a strong in-person customer base but only about 35 Google reviews across all of them. Customer satisfaction wasn't the issue. Review requests happened occasionally, depended on different teams, and no one was responsible for asking. Back2Rank's Approach We documented review counts and local presence at all five locations to set a shared baseline. Then we completed the Local SEO optimization, treating the clubs as one brand while keeping each location's local context. We built one process for collecting reviews that every location could follow, and the clubs made asking for a review part of normal customer interactions. Every review came from a real customer. We tracked the growth across the whole network. The Results Within a few months, the five locations collected more than 1,030 new Google reviews, growing from about 35 to approximately 1,065. Based on rounded counts, that's growth of over 2,900%. The bigger result was operational: the club now has a review process its teams keep using.
Цена на проекта
NDA
From an Almost 90% Migration Loss to Traffic 128% Above the Original Level
Overview A store moved from OpenCart to a custom-built platform that was a better website in every way except one: it launched without essential SEO settings. Organic traffic fell by almost 90%. The client had invested in the new platform and didn't want to go back. Back2Rank's Approach We ran a Strategic SEO Audit of the custom build and identified the basic settings and technical requirements lost in the migration. Fixing everything at once would have slowed the fixes that mattered most, so we split the work. Recovery-critical items came first, to restore search access and signals. Once traffic stabilized, the client implemented the remaining technical improvements, and we measured the return to baseline and the later growth separately. The Results Organic traffic came back in about two weeks after the priority fixes. Two months later, it started growing past the pre-migration level and eventually peaked 128% higher. The client kept the custom website and went on to results the old OpenCart store never reached.
Цена на проекта
NDA
A Store Used as Part of a Botnet and the 12-Month Recovery
Overview The first clear warning didn't come from the storefront. It came from the VPS provider. The online store looked normal to customers, but attackers were using its server to target other websites and send spam. Organic traffic declined gradually, so the loss was hard to tie to any single visible incident. Back2Rank's Approach We treated the provider's notice as evidence of a wider compromise and ran a security audit, which confirmed the website was part of a botnet. The incident response focused on stopping the attacks and spam the server was sending. We then linked the prolonged, hidden compromise to the slow loss of authority and traffic, and continued SEO recovery long after the security problem was contained. The Results The website stopped taking part in the botnet. Restoring its authority took 12 months of steady, clearly reported work, because reputation declines faster than it recovers. A store that works normally proves nothing about whether its server is clean, or whether its search visibility is safe.
Цена на проекта
NDA
Recovering Traffic After Harmful Off-Page SEO Was Sold as a Service
Overview The client was paying another agency for off-page SEO while organic traffic declined for at least six months. The agency sold and reported the harmful work as SEO, so the client couldn't easily tell activity from value. The damage kept building for months before anyone admitted the problem. Back2Rank's Approach We investigated the decline independently and tested whether the paid service and the traffic loss were connected. They were: we traced the damage to off-page practices sold as SEO. We treated cleanup and rebuilding as separate stages. First we removed or neutralized most of the accumulated damage. Then we replaced the old tactics with a controlled strategy built on quality and transparent decisions, and watched performance throughout. The Results Organic traffic came back after eight months of cleanup and controlled rebuilding, with none of the harmful practices. The client now understands what off-page SEO involves in practice, and ongoing monitoring helps guard against a repeat of the same provider failure.
Цена на проекта
NDA
Two Inherited Manual Actions Removed From an Expired Domain
Overview An agency bought an auctioned domain and built a new website on it without checking its history first. Search Console later showed two manual actions, one for bulk content spam and one for thin content. Both came from the domain's earlier life as a Russian fake-news aggregator, and the new website inherited them. Back2Rank's Approach We researched the domain's past use and traced both actions to it. Each penalty needed different evidence, so we handled them separately. The spam action came down to history we could document, and we prepared a reconsideration request documenting the ownership change, the historic abuse, and the current situation. The thin-content action needed real changes, so we built a content strategy, the client implemented it, and we used the improved website as evidence in a second request. The Results Google removed the bulk content spam action after the first reconsideration request. The thin-content action stayed until the website showed it had improved enough, and then Google lifted that one too. For one of them, explanation was enough. For the other, the website itself had to get better.
Цена на проекта
NDA
PsySense.bg: 609% More Organic Clicks for a Psychology Practice
Overview People looking for psychological help often search for what they feel, a fear or a kind of distress, before they know which service they need. Generic service keywords missed that part of the search. In a sensitive, health-related field, the content also had to be accurate and responsible. Back2Rank's Approach We researched the most common searches around psychological problems, fears, and emotional distress, then grouped them into a Content SEO Strategy: pages that answer specific concerns clearly. A full SEO audit set out the technical and structural work the new content needed. The client implemented both, and we compared organic clicks and CTR for the same quarter in 2024 and 2025. The Results Organic clicks grew from 805 to 5,710, an increase of 609%. CTR reached 5.7%, more than double the previous rate. So the growth didn't come from exposure alone: a larger share of searchers chose to click.
Цена на проекта
NDA
Recovery From a Hidden Phishing Injection and 300,000+ Indexed Pages
Overview Injected code showed random visitors German-language phishing content on the client's own domain. Logged-in administrators saw a normal website, so routine checks came back clean. Meanwhile, Google indexed more than 300,000 unwanted pages, and organic traffic and sales fell. Back2Rank's Approach We looked at the website from outside the administrator view, reproduced what other visitors were seeing, and traced the conditional code behind the phishing behavior and the spam pages. Containment came first, so no new malicious pages could appear. Then we handled the search damage as a separate project: reversing the indexation damage from the 300,000+ unwanted URLs tied to the domain, and rebuilding traffic and sales once the security incident was under control. The Results The attack was stopped quickly. The search damage took more than six months to repair, because Google doesn't drop hundreds of thousands of indexed spam URLs from its picture of a website overnight. Throughout, the client got clear updates and always knew what had been fixed and what still needed time.
Цена на проекта
NDA
Supplements Store Recovery After a Google Health Update
Overview An online store selling a popular supplements brand lost more than half its organic traffic after a health-focused Google update. Daily organic clicks dropped from around 120 to 40–50. Search Console showed no manual action, so there was no penalty to appeal. Back2Rank's Approach We compared the pre-update baseline with the sustained low and ruled out a reconsideration request. Then we investigated the parts of the website most relevant to the loss. In health-related search, trust and relevance signals carry more weight, so the recovery plan focused on improving the site itself. The client implemented the recommendations, and we tracked daily organic clicks while Google reassessed the website. The Results The store first got back to its former level of around 120 daily clicks, then kept growing past 200. Measured conservatively, from 50 to 200 daily clicks, that's an increase of at least 300%.
Цена на проекта
NDA
Magento Migration Repair After an Almost 80% Traffic Loss
Overview A developer partner released a new design and structure on the same Magento CMS. Soon after launch, organic traffic fell by almost 80%. In the browser, the website worked normally, and the team was close to rolling back to the old design. Back2Rank's Approach Before anyone passed judgment on the redesign, we reconstructed the migration and followed old URLs through every redirect to their final pages. Some redirect targets had changed again during development, and the site redirected them automatically. That added an extra hop across the whole website. The evidence pointed to this one repeated pattern, not the redesign. We pointed the affected old URLs straight to their current destinations and monitored recovery with the new design live. The Results Organic traffic came back without a rollback. The client kept the full redesign and the work that went into it, and the development team got a cause it could fix right away. Finding one critical migration mistake spared the client a costly choice between the old website and the new one.
Цена на проекта
NDA
Negative SEO Attack Detected Before It Became a Crisis
Overview The client worked with an executing SEO agency, while Back2Rank handled strategy and independent monitoring. During a routine monthly review, we spotted new backlinks that had nothing to do with the approved PR activity. Rankings hadn't moved yet, so the signal was easy to dismiss. Back2Rank's Approach We separated the unexplained links from the agreed off-page work and went through the evidence with the executing agency. Together, the two teams confirmed an ongoing negative SEO campaign built on domains tied to penalties, spam content, and malicious code. We set up active monitoring, disavowed new harmful sources as they appeared, and tracked rankings and authority the whole time. Each agency kept a clear role. The Results Over seven months, we identified and disavowed more than 150 harmful domains. The attack kept running, but it never turned into a traffic or ranking collapse. The project also showed that an independent monitoring layer can support another agency's execution without competing for control of the client.
Цена на проекта
NDA
E-commerce SEO Audit That Doubled Organic Sessions
Overview An online store needed to know which SEO work to do first. Another flat list of recommendations wouldn't help. Its growth depended on category pages, especially the Furniture section, and more traffic would only count if engagement held up. And because revenue tracking had been broken in 2025, year-over-year revenue couldn't serve as proof. Back2Rank's Approach We ran a full SEO audit and turned it into a prioritized roadmap. The category structure and the Furniture section came first, and we ordered the recommendations by how likely each one was to improve category visibility and organic acquisition. To measure the effect, we compared January 1 to July 29, 2026 with the same period in 2025, tracking engaged sessions, engagement rate, and engagement time alongside total sessions. We kept the reliable growth metrics apart from the revenue comparison, which we couldn't use. The Results Organic sessions grew from 12,448 to 25,727, up 106.68%, and engagement rose almost in line. Category traffic grew 251.64%, led by the Furniture section. New organic users grew 323.62%. In 2026, organic search brought in 48.42% of all tracked revenue, more than any other recorded channel for the period.
Цена на проекта
NDA
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